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Marketing Communications Specialist


New Orleans, LA


Marketing & Communications


Laitram Machinery


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Prime Shrimp is a young, rapidly growing division of Laitram that leverages our deep knowledge of food manufacturing and the global seafood industry to create an innovative new line of retail frozen shrimp products. Our state-of-the-art processing facility and headquarters is in the greater New Orleans area.

Prime Shrimp is looking for high-energy, self-managed, and creative Marketing Communications Specialist to accelerate the success of the commercial sales organization through the development, design and execution of a modern marketing strategy. This position presents the opportunity to play an integral role in the nationwide launch of new consumer packaged goods brand. Meeting business objectives in our fast-paced, dynamic work environment requires a passion for learning and growth and the ability to switch between collaborative and self-managed situations with ease.


  • Promote Prime Shrimp’s new Cook-In-Bag product by developing content for websites, social media, marketing materials, and other platforms
  • Manage creation of new visual content through graphic design, creative direction of photo and video shoots, and management of freelance/3rd party resources
  • Suggest new ways to promote our offerings and reach customers, leveraging existing channels or adding addition channels to our media planning
  • Develop marketing strategy and activation design for domestic trade shows, and travel to trade shows to support presentation.
  • Lead marketing strategy and implementation for new product launches and new customer activations, including travel for in-store demonstrations.

  • B.S. or M.S. in Business, Marketing, Communications or related degree
  • Ability to travel up to 25% domestically
  • Experience creating engaging written and visual content
  • Working knowledge of graphic design and photo/video editing tools
  • An awareness of digital best practices across SEO, email marketing, and social media
  • Excellent organizational and time management skills
  • Curiosity about the consumer-packaged goods (CPG) product category and customer

Desired Skills
  • Experience managing social media presence of a business, community group or organization.
  • Experience working in the CPG industry or with CPG clients