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Intralox®

Digital Marketing Specialist

Location:

New Orleans, LA

Category

Marketing & Communications

Division

Intralox
Apply now

Intralox’s in-house marketing team is seeking an inspired and experienced digital marketer to amplify compelling messages across the globe. The best candidate has pioneered impactful strategies and programs for email, web, social media, digital advertising, and digital assets.  Applicants should have a history of understanding business goals, analyzing trends, distilling key insights and optimizing deliverables to produce measurable business results. 

Intralox is headquartered in New Orleans and is a global provider of conveying solutions, offering direct service in more than 40 countries.  Intralox offers an unparalleled opportunity for those who want to work for an established, yet consistently growing company, with opportunities for international exposure and continuous improvement. Intralox is one of four operating divisions of Laitram, LLC and has been recognized for innovation and workplace excellence, including New Orleans City Business “Best Place to Work” award.  To learn more about the culture, philosophy, and benefits at Intralox, please visit our Careers website.


Responsibilities

  • Collaborate with marketing team members to support promotional campaign efforts through the development of digital strategies.  Identify digital campaign goals, track conversion rates and other results, and analyze metrics.
  • Provide digital expertise to Marketing Strategists and develop projects that deliver compelling content to key markets via digital channels for focused marketing promotions (email, web, etc.); manage project execution.
  • Provide insights and recommendations through assessment of analytics for campaigns, emails, website, SEO/SEM programs, and social media efforts.
  • Implement, oversee, and evaluate split testing and other methods to maximize digital customer interactions.
  • Maintain awareness and understanding of the latest trends and technologies in digital marketing, design, and user experience for emails, website elements, banner ads, and other digital deliverables.  Disseminate relevant information to team members and collaborate cross-team as needed. 

Attributes

  • Has the aptitude and enthusiasm for understanding business objectives and translating them into digital marketing results
  • Is proactive and has a passion for continuous improvement
  • Communicates assertively and confidently with people at all levels of an organization  
  • Enjoys collaboration and managing multiple projects simultaneously

Requirements

  • Bachelor's degree (B.A./B.S.)
  • Minimum 5+ years’ experience in a similar position
  • Demonstrated competency in email marketing strategy, implementation, and analysis.  Past work should include implementation of email improvement programs, responsive emails, and A/B testing.  
  • Demonstrated expertise in marketing automation
  • Knowledge of SEO and SEM best practices
  • Knowledge of best practices in social media for B2B marketing
  • General understanding of digital user experience, UI, and graphic design
  • Experience in international digital marketing is not required but it makes you stand out among others
  • Strong project management skills
  • Proficient knowledge in digital marketing software and tools such as, but not limited to: email marketing services, Google Analytics, Google AdWords, Google KeyWord Planner, GoogleTag Manager, and third-party ad server technology
  • Familiarity with JavaScript, HTML, HTML5, and CSS
  • B2B marketing experience is a plus

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