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Intralox®

Digital Copywriter

Location:

New Orleans, LA

Category

Marketing & Communications

Division

Intralox
Apply now

Intralox, the global leader in conveyance solutions, is looking for an experienced individual to fill the role of Marketing Digital Copywriter. Are you a strategic digital copywriter who is passionate about your craft, is endlessly curious, and cares about the details in the content you produce? If so, come join the growing in-house Global Marketing Department at Intralox.

As Digital Copywriter, you will translate marketing strategies into engaging copy for multiple channels, with a significant focus on digital. We need a writer who will work with talented designers, copywriters, marketing strategists, and the creative director to develop innovative concepts, campaigns, and on-brand copy. This position will report to our Creative Director.

Intralox is headquartered in New Orleans and is a global provider of conveying solutions, offering an unparalleled opportunity for those who want to work for an established, yet consistently growing company. Intralox has been recognized for innovation and workplace excellence, including New Orleans City Business “Best Place to Work” award.  To learn more about the culture, philosophy, and benefits at Intralox, please visit our Careers website.

Our sustained success is the result of a culture of continuous improvement and a core belief that self-managed people are our greatest asset.  We listen objectively, think creatively, and deliver results.

About You

You’re a strategic, creative problem-solver with the ability to reduce the complex into simple, digestible deliverables. You can tell a creative, compelling story based on commercial objectives, data, and research. You can work closely with cross-functional teams including creative, production, commercial, and digital services teams. 

Responsibilities

  • Accurately and simply translate technical information, complex key value propositions, talking points, features, and benefits into product messages that align with commercial team objectives and goals
  • Develop assets such as display copy, email campaigns, integrated campaigns, web content, trade show and event content, brochures, infographics, social media, and other digital and traditional marketing deliverables
  • Demonstrate a clear understanding of campaign objectives and devise solutions to achieve them
  • Adhere to brand and copy standards, knowledge of editorial standards, especially as related to digital content development
  • Work effectively with marketing team members, different departments, cross-functional teams and stakeholders
  • Pitch strategic concepts or information in one-on-one and group meetings
  • Rework existing copy to make it web and SEO ready
  • Update existing web content as needed
  • Conduct research autonomously and ask questions for clarity and comprehension

Qualifications

MUST HAVE a strong writing portfolio demonstrating examples applicable to integrated campaigns, email, and web content. Include a link to your online portfolio and/or samples in your resume. Applications submitted without a link to an online portfolio will not be considered

  • Bachelor’s degree in Writing, Advertising, Marketing, Communications, Journalism, or a related field of study required
  • 3+ years of strategic digital copywriting and copywriting experience in B2B marketing, preferably industrial or technology, within a larger, corporate organization
  • Experience in search engine optimization and creating content for digital media and websites
  • Experience writing copy to be translated into multiple languages
  • Experience using a website content management system (e.g., WordPress); basic knowledge of HTML/CSS a plus
  • Experience with Microsoft Office, especially Word, PowerPoint, and Excel
  • Experience writing for digital banner ads – standard, interactive (HTML5), and native – and developing text ads for Google AdWords
  • Experience testing and adjusting content based on analytics
  • Basic UX writing skills helpful
  • A strong sense of initiative, attention to detail and the ability to successfully organize, prioritize, and work under pressure, while meeting multiple deadlines for multiple projects 
  • Comfortable working independently with minimal direction
  • Communicate confidently with people at all levels of an organization 
  • Organized and dependable with a positive attitude
  • Proactive and has a passion for continuous improvement
EOE/M/F/Vet/Disabled

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